MANAGING INNOVATION AND ENTREPRENEURSHIP ( Take home exam) Essay

MANAGING INNOVATION AND ENTREPRENEURSHIP ( Take home exam) - Essay Example ar, the team had been able to propose three major new products; they also proposed a new strategy for addressing and treating infection through a revolutionary approach. The key factors that account for the success of this innovative approach to innovation deserve closer scrutiny. A key factor in 3M’s innovative approach is the extraordinary emphasis it gives to information which is collected from its products’ users. The conventional method involves research teams analyzing sales data, field reports, and complaints or requests from customers; thereafter, in-house developers brainstorm for the solution. At 3M, the lead user process involves the gathering of information through an approach that differs essentially from the traditional, because it seeks data not only on the needs but also on the solutions to these needs. It does not acquire its data from the center of the target market, but elicits responses mainly ‘from the leading edges of [the] company’s target market and from markets that face similar problems in a more extreme form’ (Hippel, Thomke, and Sonnack, 1999, p. 47). Lead users refer to the experts on the ‘leading edge of the target market’ (p.49) – that is, those who take a serious interest in the use of the particular product, are more experienced, and would tend to make it their business to examine and form a thorough and grounded perspective on the product, its technology, and the objective which that product is intended to achieve. The success of a lead user approach presents a crucial challenge – how to effectively identify the lead users from the mass of users. So much of this approach hinges on the viewpoints and suggestions of a concentrated few of the broad spectrum of users, not only on their needs but also on likely solutions. Therefore, if the research team recommends solutions which are pursued by the design team that have emanated from the wrong set of users (i.e., non-lead users), then the recommendations may

Ethical Considerations for Teachers Essay Example for Free

Ethical Considerations for Teachers Essay Ethics and its essential considerations are fundamentals of human nature. Just like in any field of profession, the principles behind ethics are of undeniable significance to the educational setting. This is basically due to the concept that the teachers and the rest of teaching professionals are the ones who influence the thoughts, values and even conducts of the young ones. Such condition creates an enormous responsibility for teachers to ideally shape the future members of the society hence it is expected of them to correctly practice what they teach or preach. Beyond the theories, ethical considerations are of utmost importance in the performance of the teaching profession. It is essential to carry out ethical ideas in manners that are practically acceptable to human attributes. Teachers are required to impart moral principles to their students. However, it will always be the educators’ innate characters and individual behavior which spell the difference in eventually producing respected or morally upright persons. In order to come up with an ideal educational system, therefore, it is vital not to just adhere but also live up to necessary ethical considerations. In an educational setting, members of the learning organization particularly teachers are supposed follow or exercise specific ethical considerations. This is because there is a constant struggle between a teacher’s personal interest and professional commitment. Citing May (1990), this situation was emphasized by Smith (1996) who said that teachers are always susceptible to their respective concern as well as dedication to live up and maintain the dignity of the academic field. In effect, such conflicts have resulted into relevant ethical dilemmas that have inevitable implications to other learning professionals, the students and one’s mandate to the teaching career (Smith, 1996). In order to address, if not resolve the issue, Smith mentioned the suggestions made by May. That is, there is a need to recognize and even reiterate significant ethical considerations which teachers are responsible of. These include the sincere manifestation of respect for any colleague or student as an individual. Truthful communication and encouraging others’ confidence are also the needed ethical considerations. Most importantly, it is fundamental for teachers to help create just and caring cultural and social structures that uphold the benefit of all people within the educational organization (Smith, 1996). To carry out such ethical considerations, teachers are also required to perform several standards of professional communication. It is required for teachers to help their respective organizations to achieve their academic goals. Educators also need to exert additional efforts for the respective professional and individual enhancements of their colleagues and students. The ethical consideration of professional interaction likewise calls for teachers’ kindness as well as comprehensive and reasonable evaluation of functions of students and co-teachers. Lastly, teachers need to perform their roles in manners that support and even exceed the principles of ethical considerations (Smith, 1996). When the said ethical considerations are incorporated on existing educational policies, students will be completely empowered and provided with ideal instructional materials thus preventing teachers from providing documents outside the required curriculum. Students will also be assured of a teacher’s presence resulting to better education. The carrying out of examinations and making of grades will happen in ways beneficial both to teachers and students. In doing all these considerations, the educational setting is sure to exemplify a successful professional condition and effective relationship between teachers and students (Smith, 1996). Similar to any other professions, ethical considerations are of extreme relevance to the educational environment. Therefore, it is empirical to realize the individual behavior of teachers. This is due to the underlying principle that what teachers do and how such activities are performed are sure to ultimately affect all the people within the educational setting. Reference Smith, R. M. (1996). Essential ethical considerations in education. Retrieved February 6, 2009, from http://findarticles. com/p/articles/mi_qa3673/is_n1_v117/ai_n28677142/pg_4? tag=content;col1

Essay --

Steven Nosti Mrs. Manatos English III 14 January 2013 â€Å"Macbeth: Issues of Masculinity† Throughout the play Macbeth the male characters are constantly told to â€Å"act like a man† or â€Å"feel it as a man.† It seems as if, through this play, Shakespeare is trying to convey a central message of how men should act. So therefore the question is, â€Å"How is the idea of manhood developed throughout the play Macbeth and what does Shakespeare think being a man means?† In the play Macbeth, Shakespeare’s interesting definition of manhood and the evolution of it can be seen in how Malcolm, a young boy, is told to mature and grow up to be a noble king, in how the Macbeth is told by his wife to â€Å"be a man† and kill Duncan, and lastly in how Macduff, the man of his household, has to revenge his slaughtered family in order to have peace. To start off with, Malcolm, who is young boy, is faced with the death of his father and being called a traitor of the realm. First, imagine how Malcolm feels. He knows that someone has killed his father, and that there is nothing in this world that could bring his father back to him. Also Malcolm is not stupid, he knows that the person who killed his father is mostly likely going to try and kill him next. Next, imagine how Malcolm feels having to run from the country which he has called home since he was a babe—the country that was supposed to be his when he grew up. Now in this moment Malcolm has to make a choice. â€Å"Will I weep over my father’s death or will I rise up, be a man, and take back the throne?† Luckily for Malcolm the choice was easy, considering he had a wise man like Macduff on his side. As known to all who have read Macbeth, Malcolm chooses to be man and take back his father’s kingdom. However, he still ha... ...t best thing is to avenge his slaughtered family. This is the final quality that a man must possess according to Shakespeare. In the play Macbeth, Shakespeare’s interesting definition of manhood and the evolution of it can be seen in how Malcolm, a young boy, is told to mature and grow up to be a noble king, in how the Macbeth is told by his wife to â€Å"be a man† and kill Duncan, and lastly in how Macduff, the man of his household, has to revenge his slaughtered family in order to have peace. Therefore, putting these together one can understand what it truly means to be a man. To be a man one must take the steps from boyhood to manhood. Once he is a man, he has to be tough and unbending. He must stick to his word—even if it’s something tough to do. And lastly, a man must protect his family—and if he cannot he must avenge them. That is the true meaning of being a man.

Immanuel Kants Theory of Judgment Essay example -- Immanuel Kant, 201

What are, and what are the differences between, judgments of perception and judgments of experience for Kant? Understanding how the mind works has been a major goal throughout philosophy, and an important piece of this deals with how humans come to experience the world. Many philosophers have attempted to investigate this issue, and Hume successfully proposed a framework by which human understanding could be understood. This writing, however, spurred Kant’s philosophical mind, awaking him from his â€Å"dogmatic slumber† and leading him to develop his own framework to define thought. As Kant strongly disagreed with Hume’s stance that â€Å"it was entirely impossible for reason to think a priori,† he set to correct Hume’s misguided view of custom in regards to objective and subjective reality. ¹ The outside world, as defined by Kant, is referred to as nature, and â€Å"nature considered materialiter is the totality of all objects of experience† (Kant, 36). Human interaction with nature leads to judgments of experience, and these are empirical by def inition (p. 38). Empirical judgments are not limited to judgments of experience, however. Judgments of perception and judgments of experience constitute all empirical judgments, and there are significant differences between the two (p. 38). In order to properly define judgments of perception and judgments of experience, one must first examine the general framework for thought that precedes them. Kant begins by breaking cognition into two distinct parts: analytic and synthetic judgments (p. 9). Analytic judgments are simply statements about the status of some object, and essentially serve as definitions. Analytic judgments are true by virtue, as they â€Å"express nothing in the predicate but what has... ... when looking at pure understanding. Because these concepts exist a priori, it is interesting that they are used in the understanding of experience. Kant is careful in his application of his framework, however, as a goal in his writing was to outline boundaries of metaphysics as a science, and to determine if â€Å"such a thing as metaphysics be at all possible† (p. 1). Unfortunately for Kant, it is impossible for all things to be described with objective reality, as seen in his case of the soul (p. 86). While â€Å"determinable bounds [to reason] cannot be thought,† Kant successfully established a framework to examine thought and experience (p. 87). This framework exists in itself as subjective, however, and truly shows how pervasive metaphysics is. Works Cited Kant, Immanuel. Prolegomena to Any Future Metaphysics. New York: The Bobbs-Merrill Company, Inc., 1950.

Dante, Plato, Aristotle Essay

The assignment is poetry v. philosophy. Plato speaks of a quarrel b/t poetry and philosophy. He dismisses the arts while Aristotle defends them. DO we see traces of this quarrel in later traditions? If so, where? And how is it played out there? For this essay, in addition to Plato and Aristotle, focus on Dante’s Inferno. (Please look to see if my thesis is clear and strong, my evidence is all relevant, and whether this whole essay persuades you) Throughout his life, Plato strongly believed that the arts and philosophy directly opposed each other. On the other hand, Aristotle defended poetry as an aid to philosophy. Dante, a philosophical poet, successfully synthesizes Plato and Aristotle’s views in the Divine Comedy of the Inferno without compromising either school of thought. He acknowledges the fact that while the arts have its uses within the material world and philosophy its uses in the spiritual, both need the other to be complete. Both Plato and Aristotle agree that poetry brings about great emotion which has a lasting impact on the individual and society. However, they disagree on poetry’s emotional effects. In Meno, Plato believes it results in harm while Aristotle argues that it leads to improvement in Poetics. Upon closer inspection, we see that Dante’s Inferno contains a philosophical significance underlying its poetic style. Poetry and philosophy work towards the same end, but in different ways. There is no doubt that poetry is an imitation. What Aristotle and Plato dispute over is the source of that imitation. Plato strongly states that the arts are mimetic, twice removed from the truth. They are an imitation of the ideal entities in the realm of the forms, in which all things are perfect. For instance, tragedy presents multiple possibilities and situations rather than a single essence. In Meno, Plato’s Socrates discusses the difference between doxa and episteme. Poets, politicians and priests utilize doxa, a type of knowledge that is not mediated through any intellectual reasoning. This further demonstrates the composition of the material realm. Right opinion, or doxa, flees from the mind just as the materialistic body quickly perishes. Socrates says opinion is not worth much until it is â€Å"fastened with reasoning of cause and effect† (Plato 65). He is alluding to episteme, true knowledge that remains in the brain. This is accomplished through intellectual inquiry in the ideal realm. Throughout the dialogue, Menon insults Socrates by saying he looks like a stingray, alluding to a type of numbing-drug. However, Menon proves to have false knowledge as Socrates shows how anamnesis occurs via the Socratic Method. Only when he experiences aporia, the state of confusion and realization of one’s ignorance, can he reach true knowledge. The reference to the drug, pharmakon, symbolizes how Menon became numb to the false, material world in order to transition to the divine realm where all things originate. While Plato asserts that imitation comes from the true essence of things, Aristotle believes it has its roots in human action. In Poetics, he examines how humans have an instinct for imitation, harmony and rhythm. We often learn our earliest lessons from mimesis. Aristotle asserts that the only way to reach the ideal is through action. He views it as a horizontal developmental rather than a vertical one, as Plato did. By the process of energia, we move from potential to actuality. This is also analogous to the concept of the material to the ideal. We come out of the cave and into the sun through our own activities. As the arts best represent action, tragedy contains knowledge because it presents psychological possibilities and universal truths about ourselves. Each possible reality may be the ideal essence. Tragedy, after all, is an imitation of action and of life, not men. The stage externalizes what’s within our souls. The actors play out the meaning of life which the audience can safely inspect without endangering themselves. This perspective is extremely human-centric compared to Plato’s divine ideal. For instance, tragedy contains plot that is action-centric and based on the structure of incidents. Unlike a story, a plot’s events can be resequenced in any fashion. This is like an experiment in which the stage is our lab. A plot can furthermore be split in two ways: complex or simple. A complex plot contains peripeteia and anagnorisis. The latter, similar to Plato’s Meno, shows the progression from ignorance to knowledge. Yet the characters on stage, even after making decisions, are still susceptible to Fortune’s will. Thus peripeteia occurs, alluding to God and the divine realm we ultimately reach with the aid of anagnorisis. There are some things people can’t control. However, what we do imitate and control are our actions within the material world. For Aristotle, action was the most significant aim to focus on. In Dante’s Inferno, the poet Virgil guides Dante into Hell. Poetry begins to act as a gentler remedy compared to philosophy. It is more relatable to the human mind and physical world. Through catharsis, Dante must eliminate all emotional tumult to become enlightened. This process of catharsis is similar to the movement from the material to spiritual realm. Paradiso, the highest realm, is where true intellect exists and where we become one with God. In the second canto, Dante demonstrates the wickedness of emotions and the materialistic realm when Virgil tells him: Your soul has been assailed by cowardice, which often weighs so heavily on a man- distracting him from honorable trails- as phantoms frighten beasts when shadows fall. (lines 45-48) This is an extremely Platonian perspective. Partially right, Plato believed that tragedy produced cowardly leaders as it appealed to passion rather than logic and reason. Through Virgil, Dante demonstrates how the arts, especially poetry, are effective in cleansing the soul of emotion by experiencing or contemplating it. Much like the Socratic Method in Meno, Dante must become â€Å"numb† to false knowledge via catharsis and begin with a clean slate. He accomplishes this by observing the damned in the inferno. When he passes through aporia, only then will he become enlightened and obtain truth. The shadows are a reference to Augustine’s â€Å"visio corporals,† the cave of pure materiality, in which false knowledge resides. Dante says in canto one that man must come out of the â€Å"shadowed forest† (line 2) where he is â€Å"so full of sleep† (line 11). All this is accomplished through human action, represented through tragedy and poetry. Furthermore, Virgil symbolizes the coming emergence of Christian Rome through Dante. He has already taken Aeneas to the Underworld, setting up the entire story. Parallel to this, poetry lays the necessary foundation for the coming age of philosophy. Dante uses typology of the inferno to paradiso. Like the Hebrew Bible, the inferno remains incomplete and foreshadows what’s to come. The New Testament completes the text, in the same way philosophy does to poetry. Each is interdependent on the other. In the Inferno, Dante fails to read the inscription to the Gateway to Hell, demonstrating how the archaic style of backgrounding no longer resounds in the new age of foregrounding. This method brings to light how the mind reads and interprets with reason. Because the material realm is incomplete, Dante cannot move to this abstract, spiritual meaning without first going through the forest. In the third canto, Virgil describes to Dante how those in hell have â€Å"lost the good of the intellect† (line 18). The mind can never be fulfilled as it is a pure sensory experience. This is proven when Virgil is only able to guide Dante so far. He cannot take Dante beyond the material realm because he is not a Christian. He represents the arts, the non-metaphysical. A higher entity, Beatrice, will lead him to paradiso. Virgil declares in canto one: â€Å"If you would then ascend as high as these / a soul more worthy than I am will guide you† (lines 121-122). Likewise, we can think of poetry, represented by Virgil, as a disguise to philosophy, the eventual remedy of Beatrice. While philosophy speaks of a thing itself, poetry uses metaphors as a transition to reach a philosophical conclusion. It is a vehicle for truth in its own peculiar way, addressing our minds through imagination, sensibility and feelings. Dante can synthesize Plato and Aristotle’s views because they are working toward one common goal: the divine, the cave of pure intellect. The mechanisms of philosophy are simply a more sophisticated turn on poetry. Traces of Plato are still seen in Dante, especially when he states in the fifth canto: â€Å"Those who undergo this torment are damned because they sinned†¦ subjecting reason to the rule of lust† (lines 37-39). However, in tragedy, what seems irrational and absurd to the audience becomes permeated with reason as it speaks the universal truth about ourselves. The arts show there is something beyond human thought and action as the audience learn how we cannot control everything. There is something beyond this human, materialistic world that we cannot begin to understand. This is God, which is exactly what philosophy aims at. It speaks the truth, not only of human action, but of the existence of the ultimate good. In this way, poetry consists of rational thought and intellect. Virgil tells Dante in canto eight: â€Å"Forget your fear, no one can hinder our passage; One so great has granted it† (lines 104-105). We are turning inward to our souls to reach the divine. This also speaks of God’s infinite and unexplainable power. God makes the impossible possible. Dante had to go down into the deepest level of hell to see the divine. This irony demonstrates catabasis and anagogy, the one single movement towards God. Furthermore, Cassius and Brutus foreshadow Judas’ betrayal. These three make up the material inversion of the Holy Trinity. We are able to see God in Lucifer. This demonstrates the typology from the inferno to paradiso as well as the process of recollection in Plato’s Meno and Aristotle’s Poetics. Just as Dante had to move through death to experience life, the reader must pass through poetry to obtain philosophy. All thinking about God involves moving from the material to the realm of the forms. The divine uses metaphors, our language, to help us understand. We are able to indirectly talk to God through poetry as He determines our fate. It was his will to send Dante into Hell. Like poetry’s catharsis and philosophy’s pharmakon, Dante engages his mind as he journeys through the inferno. By looking and contemplating the suffering of the damned, he becomes reconciled to aspects of his life which would otherwise be nonsensical. Both the poet and philosopher seek the existence of God and of the metaphysical. Although Dante recognizes that the arts have limited utility, he realizes how poetry helps lay the foundation for philosophy through the Aristotelian and Platonian method. It has a cognitive function by helping to better appreciate and complete philosophy. As Venantius Fortunatus wrote in his hymn Vexilla Regis, â€Å"†¦ by death did life procure. † Likewise, by poetry did philosophy come about.

A Traumatic Event in My Childhood essays

A Traumatic Event in My Childhood essays During the years of the childhood we go through a lot of different experiences and learn how to deal with problems under any circumstances. We learn from our parents, teachers, society, and the environment that we live in. We often come across difficult decisions, a split road, a big change. Some of those decisions change your life to a better road, and the rest you will have to walk until another split comes along the way. Because of these roads and the experiences which we learn after each step we shape up our character. It doesnt matter if it was a bad experience or the best in you life. My memory is full of the events during my life. Its like a movie- full of surprises and disappointments, satisfaction and fear. The story that I want to tell you, happened to me when I was seven years old. Our family was at my fathers friends birthday party. Me and other children were watching a show with cartoon heroes. It was very entertaining. By the end of the evening most of the children were very tired, and thats me being included. I wished about my soft and warm bed. I asked my brother Alex to take me home. We told our parents that he would drive me home and come back to the party. Our trip home was already starting to be bad. It was a terrible night, it was Friday the 13th. The weather wasnt making it any easier. The sky was crying, it poured with such tremendous force that the visibility was so bad that you couldnt see anything beyond two or three meters of the rain. Everything was warning us to stop and stay with the parents. Rain washed away everything that was in its way. It was the kind of storm when the rain was pouring to fast, when there is too much water on the roads for the drains to kee p the water off it. The environment was starting to get very scary and depressing, I was beginning to panic. But all of these were still just warnings, the awful thing was still waiting for us. ...

Ethics and Ethical Dilemmas Essay examples

Ethics and Ethical Dilemmas Essay examples Ethics and Ethical Dilemmas Essay examples Microsoft has been around for quite some time; in fact throughout this time they have proceeded to dominate the globe. Their products reach every part of every continent. With thousands of employees ethical dilemmas take place every day. What might be ethically correct here in America may be a slap in the face to the Chinese. As one would presume ethical dilemmas can easily arise into conflict in an instant. How can one determine who is right and what decision is the best to go with, and further more by satisfying a conflict between two how do you know you haven’t pissed off another? Microsoft must be extremely carefully in this juggling act to make sure that the ethical provisions in whatever part of the globe they encompass are treated with the dignity and respect that the culture desires. Ethics within different society’s will vary so it will depend on Microsoft to respond adequately to different scenarios. Microsoft is a global technology company who has risen quickly and became one of the greatest companies in the world. They employ only three billionaires but also employee over 12,000 millionaires throughout the globe. Microsoft technology has made communication possible worldwide and seems to have effectively bridged the gap between the outside world. Technology has its global reach and brings the subject matter relevance, cross cultural ethics within a global organization such as Microsoft. Microsoft like many other global companies has staff committed to

Service quality and customer satisfaction are important to marketers Essays

Service quality and customer satisfaction are important to marketers Essays Service quality and customer satisfaction are important to marketers Essay Service quality and customer satisfaction are important to marketers Essay Essay Topic: Marketing 1. Introduction It is the job of a marketer to realise, understand and effectively make use of how a customer can best provide the business with the profit that it strives for. As marketing in the 21st century has moved away form traditional offensive strategies and moving towards defensive strategies where pull factors become vital when attracting and maintaining customers. A customer will purchase a product or service for a number of reasons, all however, are to satisfy the customers need or want at that moment in time. If we can understand what motivates the customer to purchase we can start to understand how and why the customer becomes one of the businesses biggest asset as it is the customer who affects the bottom line measures of success, namely profits. In order to analyse the title statement and ascertain outcomes and conclusions this paper will examine both classical and modern day literature making reference to how the areas of service quality, satisfaction and customer retention have been focused upon in academia. This paper shall endeavor to highlight any relevance links between these areas of business whilst answering the question of the statements validity in modern-day business. Breaking down the title quote will allow us to compare and contrast past literature on the subject and how they relate to each other. 2. Service Quality Berry et al (1988) defines service quality: Service quality can often make the difference between a businesss success and failure and Quality is conformance to customer specifications; it is the customers definition of quality, not managements that counts. These quotes put in context the importance of service quality and how important it is to focus on the customer when aiming to create this quality in service. Berry et al (1988) describe service quality as being a major differentiator for businesses as well as being a powerful competitive weapon. There has been overwhelming literature on the subject of service quality on the past two decades. Gronroos (1984) explains a customers perception of service quality: it is reasonable to state that the perceived quality of a given service will be the outcome of an evaluation process, where the consumer compares his expectations with the service he perceives he has received, i.e. he puts the perceive service against the expected service. The result if this process will be perceived quality of the service. If a customer enters the market place with low expectations of the service he or she is about to experience it is likely that if the service is better than expected the perceived level of quality of service will be high. Similarly, if expectations are high it is going to be harder for the supplier to meet the customers expectations. The service quality cannot simply be determined by the organization, it must come from the customer. If the supplier can realize what the customer wants, and more importantly, what the customer expects, it can use this information when attempting to serve the customer. Gronroos (1984) goes on to describe Technical and Functional quality, see The Service Quality Model figure 1 below: The technical quality is the outcome of the transactional. This is what the customer attempts to find when entering the market place and seeks to satisfy the original want or need. The functional quality is how well the service does its job and is what contributes to the quality of the service. Once the technical and functional qualities are added to the image of the service the customer can start to evaluate its service quality. The image of the organization and the image of service itself can dramatically affect the way in which the customer perceives the overall service quality. Gronroos (1984) also explains that: image may be a quality dimension. If a consumer believes that he goes to a good restaurant and the meal, for instance is not perfect, or the behaviour of the waiter is irritating, he may still find the perceived service satisfactory. Zeithaml and Bitner (p.92, 2003) explain how consumers judge service quality: Over the years service researchers have suggested that consumers judge the quality of services based on their perceptions of the technical outcome provided, the process by which that outcome was delivered, and the quality of the physical surroundings where the service is delivered. The Interactions Qualities are the qualities that the organization attempts to serve the customer with, such response times and the ability to communicate clearly with the customer. Any combination of the five factors above contribute to how the customer perceives the service quality he or she receives during the interaction between them and the organization. The Physical Surroundings that the customer is aware of is another quality that contributes to service quality. This can be as simple as a comfortable chair for the customer to sit on whilst he or she is dealing with the organization the perception of a customers surroundings can influence a customers overall perception of service quality. An example of this would be Nike Town where the whole where the customer is encouraged to fully engage in the shopping experience as it becomes a day out offering customers to perceive excellent quality service. The Outcome Qualities are what gets the customers attention and what the customer wants to get out of the interaction with the organization. For example, if a customer wanted a jacket to be dry-cleaned the clean jacket would be the outcome quality. Again, the five factors listed above make up an overall perception for the customer on the outcome quality. Parasuraman, et al (1985) describe how understanding customer expectations through market research and open communication with employees contributes to the five service quality dimensions. If an organization can gain information about the market it can more effectively create superior service dimensions for the customer by identifying what the customer wants and how these wants fit into the market as a whole. Open communication with employees also allows the organization to gain first hand data on customer responses as employees often received on-the-spot feedback from customers. Parasuraman, et al (1985) also describes how management commitment to service and employee performance impact on how the service dimensions are perceived. Zeithaml Bitner (1996) describe the zone of tolerance and the two levels of service expectation, see figure 3. Figure 3 The zone of tolerance lies between a perceived adequate level of service and the desired level of service. Due to the nature of services variation can often arise from serving one customer to another. One customer may even experience different levels of service, or a lack or consistency, from one transaction to another. The zone of tolerance allows for an amount of variation where the customer still finds the service to be acceptable if the perceived level of service drops below the acceptable level the customer will become frustrated and dissatisfied. The zone of tolerance can increase or decrease for individual customers depending on factors including competition, price or importance of specific service attributes (Lovelock et al, p.127, 1999) For example, if a customer was given a complimentary holiday from a travel company they are likely to have a larger zone of tolerance than if they had paid full price. The level of service they receive may drop to below what they would usually accept but because the holiday was free they may not be dissatisfied. Just three years later Burrell and Gale (1987) show us the PIMS Principle (figure 4) and the relationship between Relative Quality and Relative Market share. This is a useful model to understand as it brings in the Return on Investment (ROI) which most models do not include. The equations are: High Market Share + High Quality = High ROI Low Market Share + Low Quality = Low ROI We must remember that service quality is rarely described as a cheap or short-term implemented part of business. Berry et al makes it clear that service quality is long term if it is to work. There are no ways to change the attitudes, habits, knowledge, and skills of human beings quickly. Service quality can add a valued differentiator to the products offered where goods in todays environment are largely undifferentiated. However, this will inevitably have an instant effect on bottom line success in that it will costing will increase. 3. Customer Satisfaction We can define customer satisfaction: Satisfaction is the consumers fulfillment response. It is a judgment that a product or service feature, or the product or service itself, provides a pleasurable level of consumption-related fulfillment. Zeithaml and Bitner (2003) quote R. L. Oliver. Satisfaction happens when the customer perceives the product or service to at least meet their expectations. The customer may experience fulfillment, contentment, pleasure, delight or relief. If the customers needs or wants are not met he or she will become dissatisfied. Zeithaml and Bitner (2003) go on to compare customer satisfaction: Although they have certain things in common, satisfaction is generally viewed as a broader concept, whereas service quality assessment focuses specifically on dimensions of service. Based on this view, perceived service quality is a component of customer satisfaction. We can see how the Customer Perceptions of Quality Customer Satisfaction model (Zeithaml and Bitner, 2003) is completed in figure 5. Figure 5 We can see that price is introduced as a contributing factor to customer satisfaction, whereas as price does not contribute to service quality. Most importantly, we can see that situational and personal factors influence customer satisfaction. These factors are beyond the control of the organization and are part of individual customers and what they bring with them to the market place. Customers emotions can also affect their perceptions of satisfaction, Positive emotions such as happiness, pleasure, elation and a sense of warm-heartednesss enhanced customers satisfaction (Zeithaml Bitner, 2003) Zeithaml are offering the notion of emotional transactions with the service delivery and if organizations factor this into the delivery it is likely to enduce a positive outcome of customer satisfaction, hence customer satisfaction is in itself an emotional state. This is important to marketers, as a customer with already positive emotions is likely to respond to the service quality with an already positive outlook when dealing with the supplier. Negative emotions will, however, have the opposite affect. negative emotions such as sadness, sorrow, regret and anger led to diminished customer satisfaction. (Zeithaml Bitner, 2003) Cronin Taylor (1992) describes the results from their study on Service Quality that they link to satisfaction and the relationship the results are as follows: (1) a performance-based measure of service quality may be an improved means of measuring the service quality construct, (2) service quality is an antecedent of consumer satisfaction, (3) consumer satisfaction has a significant effect on purchase intentions, (4) service quality has less effect on purchase intentions than does consumer satisfaction. 4. Defections Management Realising and effectively managing how and why customers decide to leave, or defect, from your company can have a positive impact on bottom line success. Companies can boost profits by almost 100% by retaining just 5% more of their customers. (Reichheld Sasser, p.105, 1990) Reichheld Sasser (1990) explain the cost of losing a customer in relation to the initial spend made by companies to gain the customer in the first place. An example of a credit card is used to demonstrate how attracting one customer can cost as much as $50 but this outlay is not recouped until year two. They explain that operating costs decrease the longer the customer stays with the company, and revenues increase year on year as the customer becomes more confident in using the service. Costs are likely to decrease as a more confident customer is expected to spend less time asking questions and more time making use of the service i.e. spending. Defections Management can also result in increased profits from referrals and price premiums. 5. Repeat Purchasing and Retention Customer repurchase intention is influenced by seven important factors service quality, equity and value, customer satisfaction, past loyalty, expected switching cost and brand preference. (Hellier et al, 2003) Past loyalty to the product is likely to influence the customer making another purchase simply due to the loyalty the customer feels towards the business. If a customer has been loyal in the past it may feel perfectly natural to carry on with a system that has worked in the past. Large organizations, for example, will often order supplies such as stationary from the same supplier because they have systems in place to make those orders due to past loyalties with the supplier. The expected switching cost can be a major contributing factor to repurchases in industries where joining fees or get-out clauses exist. Jones Sasser (1995) compare satisfaction with retention at Rank Xerox in the early 1990s (Figure 6). High levels of retention are not met until the customer is very satisfied. Just not dissatisfying the customer or even satisfying the customer is not enough to gain 50% or higher levels of retention. Rust et al (1995), however, say that scores of 5 will result in 97%, a score of 3s and 4s will result in 95% retention. We can see from this that satisfaction to retention varies from one organization to another, as well as from industry to industry. Figure 7 (Jones Sasser, 1995) displays how this relationship changes dependant on industry. A service such a telephone service provider (or most utility providers) often serve their customers because there is none or very little alternatives available. Contracts and notice to leave also result in customers staying with their service provider because it is more convenient, even if they are not especially satisfied. A motorcar supplier is shown to have the opposite affect as there is much choice in the market and customers are free to purchase how and when they like. Technological advances may also influence if and when a customer defects from one company to another, as they may desire new technology from a competitor. Robert Weisman, Boston Globe (2004) supports this notion: Some customers may feel trapped theyll continue doing business with their vendors because they have to, not because they want to. We can also explore the notion that loyal customers have a direct postive affect on bottom line business success. Much literature on loyal agrees that loyal customers will be more familiar with a companys transactional processes and therefore should find it cheaper to serve them (Reinartz et al, 2002) Reinartz et al (2002 ) do not agree fully that loyal customers have a direct positive affect on profits: Specifically, we discover little or no evidence to suggest that customers who purchase steadily from a company over time are necessarily cheaper to serve, less price sensitive, or particularly effective in bringing in new business.

Net Zero Buildings Research Paper Example | Topics and Well Written Essays - 1750 words

Net Zero Buildings - Research Paper Example These type of designs or buildings are referred to as net zero energy buildings. Typically, these buildings produce energy which is equal to the amount of energy used for every year. Although this technology is new, it is gaining popularity as people realize the need to shift from energy reliance to green economy. Net zero energy buildings are efficient in that they are not only energy efficient, but also cost effective in the long run. Net zero energy is a new term that lacks a definite definition. However, the basic concept is that all definitions imply that this technology is energy efficient. It is very important to understand some of the basic definitions of zero net energy building to comprehend how they operate in terms of energy use. Typically, net zero energy can be described in many ways. Net energy is the energy consumed or generated at a certain site irrespective of the origins of the energy. In a net zero site building, the energy consumed in one year is equal to the ene rgy produced in a given year. On the other hand, source energy is the energy required to extract and deliver energy to the source, which must be accounted for when calculating the zero energy net buildings (Architecture & Sustainable Development, 44). Net zero energy costs refers to the amount paid by the utility which is equal to the amount of money that the owner pays for the energy services as well as energy used throughout the year. The other important concept that is paramount in defining zero energy buildings is the net zero energy emissions. Here, the buildings produce free renewable energy emissions that is equal to emissions produced in energy sources. Successful zero energy ensures that all technologies that ensure energy efficiency are installed. The building is made in such a way that energy requirements decrease space for heating and cooling of water. Likewise, the design increases the efficiency of the furnace and air conditioner such that they use less energy. In addi tion, a solar system for hot water, which acts as a backup for water heater, is ensured in such buildings. Efficient lighting fixtures and energy conserving efficiencies like photovoltaic are also used to enhance the efficiency further (Papadopoulou, 87). Anything that makes use of less energy consumption while making use of the renewable sources at the same time is useful for this design. A thorough research on the design of the building is done by experts to ensure that all materials used up for the building consume less energy at all costs. Typically, implementation of the design requires specialized skills and expertise to ensure that all possibilities of saving on nonrenewable energy are minimized as much as possible while sources of renewable sources are maximized. All the discussed design is very efficient in terms of energy consumption in the future. It is worth noting that zero energy buildings have improved comfort through temperature regulation processes. This is achieved by the process of infiltration and insulation through a variety of processes. Insulation encloses buildings and improves the resistance to heat in and out of the building. This allows the building to remain cool in summer seasons and warn during the winter season. The R value measures in buildings signify a better insulation system. Likewise, these buildings are reliable because

The components of a firms image Essay Example | Topics and Well Written Essays - 500 words

The components of a firms image - Essay Example The goal is to manufacture product differentiation where no inherent distinctions exist. Retail positioning creates a value of "who you are" in the market. Store Image is the positioning of a store in terms of its branding, product selection, interior and exterior design, fixtures and fittings, lighting and other elements affecting the visual outlook of a retail store. Store atmosphere affects merchandise quality inferences, in turn affecting store image. Often, a consumer's first impression of a store is based on what can be seen or heard from outside the store. This may include the displays, the lighting, the music, the color scheme, and the arrangement of space. Merchandise Assortment is necessary to increase profitability which is the key driver for any business. Effective merchandising assortment and planning results in maximising sales potential and minimising losses from mark-downs and stock-outs. Effective merchandise planning and assortment effectively controls the two major areas of profit leakage in retail, which are the loss of sales due to stock shortage, and the forced margin reductions due to excess stock. The essence of computer aided direct marketing is that it aids in telemarketing; that is, selling over the telephone.

The unique challenges of managing services supply chain Essay

The unique challenges of managing services supply chain - Essay Example tween a manufacturing and service sector supply chain is that manufacturing operations require lots of inventory, while in service operations there is none or little miscellaneous inventory such as office supplies. There is a difference in terms of how the labor is utilized in each supply chain. In manufacturing labor is used for procuring, transporting, and handling physical material, while almost all service industries labor is used to manipulate information and develop relationships. SCM includes supplier relationships, supplier network, and supplier collaboration (Sengupta, Heiser, Cook). Logistics and transportation costs in the supply chain of manufacturing companies are high, while service firms do not incur in these types of costs. The inventory category in manufacturing firms is subdivided into finished goods, work in process, and raw materials. None of those inventory accounts categories exist in the service industry. The service supply chain has more human involvement whic h makes it harder to standardize solutions to problems since they are resolve on case by case basis. In manufacturing lines processes are standardized. Take for instance the service that is provided by a barber. Each individual hair cut service is different because each human on earth has a different set of hair. In order to improve the supply chain of a service company the managers have to divide their strategy into three levels: strategic, tactical, and operational level. The service supply chain is more visible at the operational level. A fast food restaurant can improve its operational level offering by always having three cashiers instead of one taking orders from the customers. Such a strategy would reduce the waiting time of the customers by eliminating the long lines. At the tactical level a service organization such as the global managing consulting firm Accenture can begin recruiting its new batch rookie college graduates a year become the students graduate. Giving these

Vocabulary Assignment Example | Topics and Well Written Essays - 1000 words

Vocabulary - Assignment Example First, the teacher will make sure that the students sit at the front of the class, where they can hear as much as possible of what the teacher is saying. Secondly , the teacher will speack with as high voice as possible and thirdly, the teacher will speack to the students individually, to confirm that they have heard and understood what is being talked about and what is expected of them. The teacher will explain to the students that they will take a test on their sentence construction skills to see how good they are in creating sentences with vocabulary. The teacher will explain the significance of this test and explain to the students that they will then get to learn how to construct senstrnces and have a retest. The teacher will explain what is about to be done by the student. The teacher will also give a brief background so that the student can connect what they have learnt in the past with what they will learn in this particular lesson. To begin with, the teacher will introduce the book as follows; Today we have a new chapter that we are going to learn. The topic is interesting and everyone is going to enjoy this. In the past, you guys learned about English vocabulary and even learned the meanings of these vocabulary. Today, you are going to use these vocabulary to build sentences. This should be interesting for you because sooner than you know, you will be writing interesting stories. The book we are going to read is not new to you but the chapter we are going to read may be new to you. I dont know whether any of you have tried to read ahead of the teacher and gone to chapter seven of 2nd Language Acquisition and the Younger Learner? (wait for the class to respond and act accordingly) After that, the teacher will ask the students to open chapter seven of the book, where the teacher will give a number of examples on how to construct senstences, and then ask the students to do the same. The teacher will explain to the students the

Patient satisfaction in primary health care Assignment

Patient satisfaction in primary health care - Assignment Example During such times, nurses have several options to come out of their dilemmas, the most critical among the options being to apply effective leadership and management skills (Morrisey, 2007). Whether nurses are at the lower ranks of the organizational structure or the topmost position, Harris (2008) notes that leadership is a mandatory aspect of their routine roles and thus the need to always exhibit leadership in the most effective way when faced with ethical and or moral dilemma. Based on the above submission on the need for nurses to see leadership as part of their routine roles in solving ethical and moral dilemmas, nurses can clearly be identified as moral agents who are in place to foster specific advocacy changes within the organization. Indeed, I can personally find myself in such a circumstance as a moral agent when I will be faced with the ethical issue of truth telling versus deception. This can happened if an issue I read about happened to me where a patient had gone to the ward to deliver her fourth baby. This woman had had two previous cases of still birth and one case of miscarriage. Upon early diagnosis through ultra scan, it was found that the baby was still in the woman’s womb. Before the test, family members had approached me to inform me of how the woman would react if things did not go well in this instance also. If a result of this nature is presented to me, it would be a big dilemma whether to disclose the truth or to be deceptive till the delivery was over.

Vocabulary Assignment Example | Topics and Well Written Essays - 1000 words

Vocabulary - Assignment Example First, the teacher will make sure that the students sit at the front of the class, where they can hear as much as possible of what the teacher is saying. Secondly , the teacher will speack with as high voice as possible and thirdly, the teacher will speack to the students individually, to confirm that they have heard and understood what is being talked about and what is expected of them. The teacher will explain to the students that they will take a test on their sentence construction skills to see how good they are in creating sentences with vocabulary. The teacher will explain the significance of this test and explain to the students that they will then get to learn how to construct senstrnces and have a retest. The teacher will explain what is about to be done by the student. The teacher will also give a brief background so that the student can connect what they have learnt in the past with what they will learn in this particular lesson. To begin with, the teacher will introduce the book as follows; Today we have a new chapter that we are going to learn. The topic is interesting and everyone is going to enjoy this. In the past, you guys learned about English vocabulary and even learned the meanings of these vocabulary. Today, you are going to use these vocabulary to build sentences. This should be interesting for you because sooner than you know, you will be writing interesting stories. The book we are going to read is not new to you but the chapter we are going to read may be new to you. I dont know whether any of you have tried to read ahead of the teacher and gone to chapter seven of 2nd Language Acquisition and the Younger Learner? (wait for the class to respond and act accordingly) After that, the teacher will ask the students to open chapter seven of the book, where the teacher will give a number of examples on how to construct senstences, and then ask the students to do the same. The teacher will explain to the students the

Compare and Contrast 2 articles Essay Example | Topics and Well Written Essays - 500 words

Compare and Contrast 2 articles - Essay Example There is quite evidently the interdependence gravitates man toward such force and this compels him to revitalize his being by recreating it through art. â€Å"So God tired of all the possibilities that remained confined within Him, unexpressed, dormant, and as if dead. And God opened His mouth, and he spoke at length a word that was harmonious and rhythmical† (p. 49). Similarly, Du Bois reinforces the concept of a singular world without boundaries because all are created by one God. Yet out of this, he clarifies that there does exist a classification of races. â€Å"There does not stand today upon God’s earth a race more capable in muscle, in intellect, in morals, than the American Negro† (p, 13). This clearly indicates the significance of God in the lives of Black people, an influence that cannot be dismissed. (2) Senghor recognizes the influence of the Negro in civilization while Du Bois only assumes its part. By direct content of the essay, Senghor’s â €˜Negritude: A Humanism of the Twentieth Century’ discusses the gist of Negritude and its meaning. It is as he describes it, a modern humanism. The Negro had influenced artists such as Picasso and Braque when they discovered African art.

Compare how death is presented in three poems in the Anthology Essay Example for Free

Compare how death is presented in three poems in the Anthology Essay The three poems Remember by Christina Rossetti, Plena Timoris by Thomas Hardy and Refugee Mother and Child by Chinua Achebe all portray death in different ways. Rossetti explores the acceptance of death, whereas, in Refugee Mother and Child we see the unwavering love the mother has for the child. In the poem Plena Timoris the persona recalls how love can be so extreme that could lead to despair and death. What I found intriguing about these poems was how love could be both a dangerous and positive force towards the subject of death. Love could drive a person to their grave but also love could be the will for a person to stay strong and never giving up. Christina Rossetti a devote Anglican to whom church and family were paramount. It is known that two marriage proposals which did not live up to her religious fervour therefore she turned them down. Because of her religion Rossetti appears to have been obsessed with her own pending death in this poem. Her belief was that death was the ultimate goal for everyone, and because of such she very much planned her own pending death. The structure of this poem was in a Pertrachan Italian sonnet form. In this form poems are meant to be very structured and are need of following a strict rhyme scheme. However there was a change in rhyme scheme between the octet and sestet. In the octet the phrase â€Å"Remember me† was mentioned three times, but a sudden change was then noticed, as in the sestet â€Å"Forget me† was repeated twice. This change is used to suggest the possibility of forgetting and being happy rather having instructions to remember. This could show even before her death she was still doubtful between secular love and materialistic love. Chinua Achebe is a proud Nigerian who observed the civil war in his country and horrific suffering of the innocent refugees. In Refugee Mother and Child he relates the sadness of death between a child and a mother by writing in free verse. The line length of the whole entire poem was three lines. In the first stanza there is only one sentence, and in the last stanza two sentences were present. These long sentence increases the intensity on the images and also the enjambment suggests the suffering of these innocent refugees. Plena Timoris is set within the conservative morality of Victorian England where women had a subordinate and dependent position in a male patriarchal world. Hardy uses different tones throughout the poem to evoke how he thinks about love. He sees love in a very cynical view and is making an effort in portraying love is not everlasting but tragic and indecisive. In the first stanza the use of alliteration in â€Å"the lovers looked over† emphasizes love was lyrical and a harmony of life by the â€Å"l† sound produced. But in the second stanza onwards there was a sudden transition and the change of tone was turned emotionless and insensitive. From the phrase, â€Å"There’s a woman in the canal below† there is a sense of bluntness and matter of fact to it. This sudden contrast of tones between the stanzas just enforces how Hardy thinks about love. The rhyme scheme of this poem does not change, the structure is: â€Å"abbab, cddcd†. It is in a strict and orderly fashioned. This rhyme scheme reflects how Hardy feels abut love and death. That love would have happy times but at the end it will just lead to despair. Also by having such a strict rhyme scheme it also suggest how Hardy views women opinion in love. As this structure is so old fashioned it provides a kind of security and how the future is being set. This may be very well how women in the male patriarchal world viewed love therefore he viewed love in such a cynical way. In the poem Remember, Rossetti portrays death as an eternal and a beautiful thing, instead of fearing death like the other two poems. The persona appears to have been planning and waiting for her own pending death. Rossetti uses strong imagery to reveal about how she feels about death. The opening two lines of this sonnet â€Å"Remember me when I am gone away, Gone far away into the silent land† gives an idea of how she hints that she is dying. The phrase â€Å"silent land† could be translated as a cemetery or individual grave. It can also be seen as a metaphor as the phrase also suggests calm after life. All these techniques used by Rossetti could be seen that she is using euphemism to make death sound less harsh, and instead it is a goal that should be achieved by everyone. Whereas in the poem Refugee Mother and Child, Achebe reflects the sadness of death by creating a tragic atmosphere. This poem does so by introducing shocking images and strong words. In this poem it is full of pathos; it is a very emotional poem. The alliteration used in: â€Å"struggling in labored steps behind blown empty bellies† evokes a sense of harshness, as the â€Å"b† sound which is constantly repeated makes a very plosive sound. The juxtaposition used in â€Å"the rust – colored hair left on his skull† emphasizes how horrific death is towards the child. Not only is this phrase very descriptive but it also seems to describe the layers of death. It is very photo journalistic which makes the atmosphere very tragic and grave. In Plena Timoris death is conveyed in the strong imagery created by Hardy. The negative imagery in â€Å"And her arm dropt† symbolizes how because the woman in the poem sees love could lead to death it is in fear of it, therefore there is a loss of affection towards the man. The alliteration in â€Å"dim dreads† and â€Å"slowly sees† portrays a sense of insecurity coming from the woman. As she slowly sees how extreme love could lead the despair and death. Lastly, the phrase â€Å"till an arm upbore† in stanza two is a horrifying image. The word upbore gives a sense of death and the whole phrase conveys a sense of fear towards the subject death as it is being described as horror and terror. In Remember the poem creates a huge impact on readers. It is a poem which is very memorable. This is because Rossetti describes death in a very different way than most poets therefore standing out from the other poems. The repetition in this poem emphasizes the point of her point of view and the confusion between her religion and materialistic love. The phrases â€Å"Remember me† and â€Å"Forget me† was repeated a number of times and because of such it plays a great role in the poem. As it gives an impression on how Rossetti is judging between her church and her religious fervor. The strong descriptive imagery in the poem Refugee Mother and Child and the choices of word Achebe chooses makes this poem have a very strong impact on the reader. The beginning of the poem where allusion is used in: â€Å"No Madonna and Child could touch† by referring to a famous painting of Jesus and Mother Mary, emphasizes the point of love between the bonds of the mother and child very strongly. Also the strong imagery in â€Å"her eyes the ghost of a mother’s pride† gives an impression of how the mother is hanging onto the child’s life and as the child dies something inside the mother is dying too. These strong images are used often in Achebe’s poem, and because of such his poem have a strong impact on readers and this poem is very memorable. In Hardy’s poem it was very effective as the negative poetic techniques he uses describes about love in a very vivid and strong, also Plena Timoris gives an impact to readers because it shows very clearly the differences between love and death. The juxtaposition in† till hopeless despair began† gives a contrast between hope. By this phrase love is being described very negatively, and because of this the poem is very vivid in the readers mind. Also in the phrase â€Å"the girl’s heart shuddered; it seemed as to free her†. The semi colon used in this phrase is an intended pause to emphasize the sense of the women’s heart actually shuddering. Plena Timoris creates a strong impact on readers as the descriptive words he chooses allows the reader to imagine clearly what is happening. Personally I liked Refugee Mother and Child the most because Achebe boldly states that the human spirit and dignity of the Nigerian mother and the love she has for the child is greater than anything comparable in the Christian world. Though Hardy’s and Rossetti’s poem was not unforgettable pieces of work, I think Achebe’s is the better one because his comparisons stood out more than the ones Hardy had. Also the imagery he had and alliteration was stronger than Rossetti’s. By reading Achebe’s poem I felt and sympathized for the mother and child, and I thought the poets point was put forward very clearly on love and how strong it can be.

Human Capital Development in Malaysia

Human Capital Development in Malaysia The study intends to look into the Human Capital Development in Malaysia: Challenges and Prospects. In 10th Malaysia Plan, Federal Government is more focus on non- physical development (Human Capital Development). It shows that the ratio of allocation on non- physical projects and physical projects has changed from 22:78 during the 9th Malaysia Plan to 40:60 in the 10th Malaysia Plan. Due to the shift in allocation, we will evaluate the past performance of the 9th Malaysia Plan to the development of human capital development and whether the past performance can affect the sudden shift to the non- physical projects in 10th Malaysia Plan. After that, we will discuss further about the challenges facing by human capital development and its possible solutions. Moreover, we are also focus on the policies implemented, the impacts and also the future directions due to the increment of the human capital development. Keywords: Human Capital Development, Challenges and Prospects, Past Performance of Human Capital Development, Policies, Impacts, Future Directions. 2.0 PROBLEM STATEMENT Human capitals refer to the processes that related to the education, training and other professional initiatives in order to improve or increase the level of knowledge, skills, abilities, values and social assets. Non- physical projects are referring to the human capital development or skills development. Examples of non- physical projects are initiatives to enhance profession attractiveness and improve teacher performance, RD investments, skill and re-skilling programmed, venture funding geared and nurturing of technopreneurs. Human capital development is getting wider attention due to the globalization. Developing country is more emphasis on the development of human capital towards accelerating the economic growth by putting more efforts on it. Thus, human capital development is playing a very important role in Malaysian economy. Malaysia appears to be stuck in the middle income trap. It is going to be a challenge for Malaysia to achieve its Vision 2020 by the target year. One of the reason for Malaysia failed to escape from the trap is Malaysia unable to compete with other country such as Taiwan and South Korea. For Taiwan, it has been identified as one of the fastest growing economies for the past 50 years and its improvement also has been honored as economic miracle. Taiwan is well known for its high technology industries over the past two decades. It has been identified has the fourth largest information hardware and semiconductor industries in the world presently. Moreover, the high quality and innovative products that make from Taiwan are sold worldwide. The other reasons are Malaysia is lack of skilled workers. We are unable to attract skilled foreigners to our country while skilled Malaysians are leaving. If we compared with those advanced countries such as Norway and Switzerland, both of these countries are more focus on nurturing highly skilled human resources rather than expensive mega projects. However, the development of human capital in Malaysia is not as well-established as these countries. Why does this phenomenon occur? This might happened because of some of the reasons such as the previous administration are more focus on the expensive mega projects that causes the human resource development scheme failed to develop. Moreover, Malaysia is lack of skilled workforce and Malaysia hope can be more productive and innovative. As a result, it can explain that why the government will sudden shift the allocation for non- physical projects from the ratio of 22:78 during 9th Malaysia Plan to 40:60 during 10th Malaysia Plan. 3.0 OBJECTIVES We are going to discuss the six main objectives in our research paper. First of all, we are going to evaluate the past performance of the 9th Malaysia Plan to the development of human capital. It is to ensure that whether the commitment, outputs and the expected outcomes during the 9th Malaysia Plan can affect the shift in allocation for the non- physical projects (human capital development). Besides, we want to determine the factors that cause the increment allocation for the non- physical projects. We know that from the previous administration in which the government is more focus on the expensive mega projects, but our country is still stuck in the middle income. We are now in the critical juncture; the government soon realizes that to transform Malaysia into a high income and develop country, the development of the human capital is playing a very important role. Other than that, we want to identify the challenges facing by human capital development. We are either remaining in the middle- income group or advance to a high- income economy. To doing so, we need to change and seek solutions in addressing the global economic challenges and find its possible solutions. Moreover, the study is going to find out the policies implemented for the development of human capital. Strategy must be come out and implement to improve the human capital development in Malaysia. Finally, the study is aim to find out the impacts due to the increment of the human capital development to the growth of Malaysian economy and it is also want to identify the future directions of the development of human capital in Malaysia. 4.0 METHODOLOGY In our research, we referred to Secondary Data. Our data had been taken in statistics for skilled human capital, journals, articles and internet sources. One of the example of the materials we referred are the statistics of the skilled human capital during the 9th Malaysia Plan by Ministry of Higher Education, Ministry of Human Resource, Ministry of Youth and Sports and Construction Industry Development Board. Moreover, we are also referred to the Nine Malaysian Plan (2006-2010) and Tenth Malaysian Plan (2011-2015). 5.0 Literature Review In Malaysia, starting from Ninth Malaysia Plan, innovation capability was given attention. The development of human capital is very important in generating the economic performance in one country. There is a positive linkage between development of human capital and growth of Malaysia. Many studies had found that human capital affects many aspects at all level. Dension (1962) and Schultz (1961) state that human capital can increase an individuals wages, firms productivity and hence increase the growth of national economy. Besides that, Vinokur et al., (2000) also point out that the employment rate will increase due to the development of human capital. Lepak and Snell (1999) find that firm can strengthen core competence and comparative advantages through development of human capital. Aurora Teixeira Natercia Fortuna (2003) also confirm that human capital and indigenous innovation efforts are enormously important to the process of Portuguese economic growth during the period 1960-2001, through the R D. On the other hand, indirectly, through creative and innovation capability, showing that development of human capital is important to enable a country to gain the benefits. Rob A. Wilson and Geoff Briscoe (2004) in their report on vocational training research in Europ e: A review of the impact of human capital on economic growth focus on increase of investment in education training will lead to higher productivity. The relation between the investment in human capital and economic performance are reviewed through human resource management and so on. In our research paper, we will review on the challenges and prospect of the development of human capital. Besides that, we also will focus on the impact of the development of human capital on the short term and long term growth of Malaysia. We admit that there are some challenges in the future, but overall, the impact on investment in education and training on economic growth is positive and significant. Some policies are drawn to achieve the goal. The direction for future also predicted. 6.0 INTRODUCTION Human capitals refer to the processes that related to the education, training and other professional initiatives in order to improve or increase the level of knowledge, skills, abilities, values and social assets. Since independent in 1957, the economic activities of the country depended on the products such as rubber and tin in which it is playing an important role for the economic growth of the country. Under the twenty years plan which starts from 1970-1990, the economic of the country showed a stable growth from being an agriculture-based economy in1970s to industrial-based economy in 1980s. Due to the industrialization, the government soon realizes that human capitals in the industrial sector are the main driving factor for the countrys economic growth. As a result, the government began to develop the human resources in order to maintain economic growth and remain the competition in the global market. Human capital is getting emphasis since from the 1st Malaysia Plan until the 10th Malaysia Plan which is the most recent start from 2011-2015. For example, Malaysias Eighth Development Plan emphasizes on shifting the growth of the economy from the input driven economy towards knowledge driven economy. Moreover, it is also focusing on increasing the productivity and efficiency through human resources development, increasing RD as well as utilizing the latest technologies especially information communication technologies (ICT). Furthermore, Ninth Malaysia Plan has placed investments in human capital as the main thrust of its strategy. The aim of the 9th Malaysia Plan is in order to develop the efficiency and talented workforce thus can enhance the national productivity and growth. Although the government is putting emphasis on the development of human capital, Malaysia still cannot advance to a high-income economy. Malaysia still stuck in the middle-income trap and it is going to be a challenge for Malaysia its Vision 2020 by the target year. Under the 9th Malaysia Plan, 78% of the allocation was set aside for the physical development versus to just 60% for 10th Malaysia Plan. As a result, federal government realized the importance of human development and the improvement in the living standards thus it is more focus on the non-physical projects (human capital development) in the 10th Malaysia Plan. It shows that the ratio of allocation on non-physical projects is 40% versus to just 22% in the 9th Malaysia Plan. Examples of non-physical projects are initiatives to enhance profession attractiveness and improve teacher performance, skill and re-skilling programmes, RD investment, nurturing of technopreneurs and also venture funding geared. In the recent budget 2011 that announced by our Prime Minister Datuk Seri Najib Razak, Malaysia needs to move from the middle-income to transform into an inclusive and sustainable high-income developed country by 2020 which emphasizing the high-skilled human capital, efficient public services and also the equal opportunity for all Malaysians. Highly skilled labor especially scientists and engineers are important in order to support the further development of the economy growth. Thus, the government needs to implement the policies in order to enhance the productivity as well as attracting more high-skilled labor from abroad. 7.0 MID-TERM REVIEW OF THE 9th MALAYSIA PLAN(2006-2010)-DEVELOPMENT OF HUMAN CAPITAL. During the first half of the 9th Malaysia Plan, the stable development was made in moving up the economy of Malaysia. There is a lot of evolutions were made in the new growth areas of service sector such as Information and Communication Technology (ICT), telecommunication, tourism, Islamic finance and shared service and outsourcing (SSO). Service sector was trying to transforms to the skilled intensive and high technology activities with the support by research and development (RD). The policy and strategy framework for the mid-term review of 9th Malaysia Plan is actually based on the five thrusts. Two among the five thrusts are related to human capital development. Thrust1: To move the economy up the value chain. In thrust 1, government is focus on enhancing productivity and competitiveness of the human capital. The supply of proficient workers with the necessary skills especially in Islamic banking finance, agriculture biotechnology will be increased due to the demand of the labor market. Besides, government will increase the intakes into skill training institutes as well as expand the offering of the specialized courses. Not only that, the linkages between university and industry will be enhanced by improving the curriculum design in order to produce graduates with the relevant knowledge and skills that required by industry. Thrust 2: To raise the capacity for knowledge and innovation and nurture first class mentality. In thrust 2, government putting a lot of effort in order to develop the human capital and it basically based on the five strategic. The first one is enhancing education quality, followed by making national school as the preferred choice, creating tertiary education institutions of international standing, developing quality RD and improving scientific innovative ability. Evaluation about the human capital development during 9th Malaysia Plan From the chart 1, we can know that the amount of skilled labor during 9th Malaysia Plan is increasing and the skilled labor in public sector is actually more than the private sector. In year 2005, there are total 76027 skilled labor in Malaysia while in year 2007, the total amount of skilled labor in Malaysia is 83202. Government was expected that the skilled labor in year 2010 will probably reach to 112745 peoples. Chart 2 shows that the share of labor force with high skill is always high in advanced countries. There are only 25% of the total workforce in Malaysia composed of highly skilled workers in year 2007, compared to significantly higher proportion in Singapore, Taiwan and Korea. Singapore is only a small country without the support of natural resources. However the skilled labor in Singapore is much higher than Malaysia. There are 49% of them are skilled labor in Singapore while for Taiwan and Korea, there are 33% and 35% respectively of them are skilled labor. Therefore, we can conclude that even though the skilled workers in Malaysia during 9th Malaysia Plan is increasing but it is only increase in a very little amount. Malaysia still cannot compete with others developed countries. The transformation to becomes a knowledge-based economy have increased the demand for knowledge workers. Thus, a lot of effort is needed in order to achieve high income nation and also Vision 2020. 8.0 FACTORS THAT CAUSES SHIFT IN ALLOCATION Previous administration focusing on building infrastructure In the previous administration, the government is more focus on building infrastructures, while various human resource developments failed to transform Malaysia into a high-income and develop country. This can prove during the Mahathir era which was characterized by expensive mega projects such as a $2.4 billion Bakun Dam hydroelectric project; Kuala Lumpur International Airport (KLIA) that cost a $2.36 billion; an $8.1 billion for the building infrastructure of the new administrative capital (Putrajaya); and the $752 million PETRONAS Twin Towers. The Bakun Dam is the second largest dam in the world, after the Three Gorges in China. In the process of built this dam, there are about 69,640 hectares of forest ecosystem being completely destroyed when the water is impounded behind the dam. For Mahathir, this kind of expensive mega projects can serve as a catalyst for the economic growth. For us, we will feel that, instead of building such dam that can harm the environment, the government should focus more on the human resources development. For example, government can invest more money in education or skill training programmes. This will be much better because a countrys economic growth is highly depends on a better allocation of human resources. During the Budget 2011 Plan that announced few weeks ago, our Prime Minister Datuk Seri Najib Tun Razak proposed to build a 100-storey mega tower along with other mega projects. This mega tower is cost about RM 5 billion in which it is a huge of money. The building, named Warisan Merdeka or Heritage of Independence would be the tallest in Malaysia compare with the PETRONAS Twin Towers that completed in 1998. After our Prime Minister announced the plan during the Budget 2011, many people are voice out against the building of the mega tower. The citizens think that the project as being more detrimental to Malaysia rather than beneficial. If compared with other high income advanced countries such as Norway and Switzerland, both of these countries are much focus on nurturing highly skilled resources rather than all these kinds of building infrastructures. Based on the chart 3, we can see that the shift in allocation for the non-physical projects and physical projects under the 9th Malaysia Plan and 10th Malaysia Plan. From the pie chart, we can see that during the 9th Malaysia Plan, physical projects are putting emphasis which is 78% versus 60% in the 10th Malaysia Plan. While in the 10th Malaysia Plan, non-physical projects are getting more important which included 40% if compare with 22% under the 9th Malaysia Plan. Lacking of skilled workforce Highly skilled labor is required to support the further development of the economy. The Star Online, 6th August 2010 stated that only 23% of Malaysias 11 million workforces are skilled, including those with higher education degrees. This make Malaysia as one of the country with the least qualified workers in the region. Besides, Singapore has more than 40% of the skilled labors while the country likes Hong Kong, Taiwan and South Korea, its skilled labors are over around 40%. In the Western Europe, the percentage of the skilled labors is even higher than 70%. The Star Online, 6th August 2010 also stated that the Deputy Human Resources Minister Datuk Maznah Mazlan said that the lacking of the skilled and qualified workers in Malaysia can slowdown the economic growth and the economic progress within the country. Moreover, the low number of the qualified workers would not attract so much foreign direct investment (FDI), thus, it may be challenges for Malaysia to transform into a high inc ome and develop country by its target year. Other than that, the Minister of the Human Resources also hopes that by the end of the 10th Malaysia Plan, the countrys percentage of skilled workers must increase to 37%. In addition, the government is also plan to increase the salary because with highly skilled it must met with the higher salaries. To move the economy to high value chain, it is important to develop the potential to innovate and create new technology as well as design much more new products. Our Science and technology and Research and Development were partly constrained by the short of scientists and engineers. The number of scientists and engineers per million populations in year 1998 was 500 compared with 2600 for the country like Singapore and Korea. In addition, during 2004, Malaysia had only 21 research scientists and engineers for every 10,000 workforce. In the 9th Malaysia Plan, the target was set to achieve 50 per 10,000 workforces by the year 2010. Due to this, the government had implemented the National Brain Gain Programmes, it is aim to attract scientists and engineers worldwide to conduct research and development (RD) in Malaysia. Policies are also very important in order to increase the ability of the education system to enhance the mobility of the workers as well as attracting more highly-skilled labors from abroad. Malaysia wants to be driven by productivity, innovation and no longer by factor accumulation Productivity and innovation are needed to drive the economy. To achieve the Vision 2020, Malaysians need to be more productive and innovative. The Vision 2020 sets new and higher goals for the national aspiration and changed the way Malaysians behave. Factor accumulation here is refer to the labor and capital that will produce goods and services in the economy and in the long run, it will produce output thus can increase the economic growth. When the labors are driven by productivity and innovative, it can directly make them to be more productive in order to use the capital and technology more efficiently. Eventually, this will improve their performance towards their jobs. When the labors are become more productive, eventually it can enhance the competitiveness between the firms. Hence, it can stimulate the economic of our country. 9.0 CHALLENGES SOLUTIONS The Government of Malaysia is committed to develop the human capital; however, it is still a long journey to go. Malaysia still stands at the starting point of the development of human capital. Malaysia in the way transforming to knowledge based economy, believes that developing the human capital is compelling. Concomitant with development of human capital, there are some challenges have emerged. The first one is inappropriate of the education system. The education system did not meet with the expectations and demand of the job market. It causes the rising unemployment among graduates. There are total 70% graduates unemployed. Table 1 shows the statistic of the unemployment among university graduates (include foreign graduates). The statistic shows that there are total 20thousand graduates are unemployed. There are 16.2% are from the University of Technologi Mara, which is double to the second highest one, 7.6% from University Utara Malaysia. Only 0.2% is from the Universiti Pendidikan Sultan Idris. From the data, we can know that the skills they learn are mismatch with the demand of the market. Malaysia education system is a cap with memorizing without critical thinking and practical or analytic skills to improve creativity. It does not make any sense to the demand of the job market. To face this challenge, it is compulsory to review the school curriculum to generate creativity. Curriculum should be designed to ensure graduates equipped with relevant knowledge and skills that meet the requirement of job markets. Life-long learning should be promoted. Students can gain extra knowledge not only from the school but also from other sources. Habit of study should not be encourages in schooling hours only, but have to maintain among the whole life. Teacher also can use interactive multimedia technology to promote teaching. Second challenge is the brain drain problem. There were about 700,000 talented Malaysians working abroad. Below are the statistics about the emigration of employed person. Table 2 shows that the number and percentage distribution of employed persons by migration status, Malaysia, 1992, 1997, 2002 and 2007. At year 1992, there are 7,047,800 of Malaysians are employed with 0.8% are migrant abroad and at the year of 2007, there are 0.5% of Malaysia are emigrate from the total of 10,538,100 people. Instead, this phenomenon is due to pull factor such as high wages from overseas and push factor such as unfair problem in Malaysia. Malaysia brain drains problem appears to be picking up speed. According to recent report, 140,000 after the country and this figure more than doubled to 350,000 between 2008 and 2009. We are now losing talented people and one of the main problems is the flight of graduates. To take over the challenge, Dato Sri Najib Tun Razak had announced and formulates policies to encourage highly-educated immigrants to go back, which is Malaysia Talent Corporation. This policy also aimed to seize the countrys growing brain drain problem. Malaysia Talent Corporation is to find out the reason that can make them to consider going back to Malaysia and at the same time generate more business prospects and pay them higher wages than global wages. Besides that, government of Malaysia also can invest in other potential talented people to expand countrys capacity to generate p eople skilled in enabling technologies that drive the knowledge economy, either in domestic or from foreign. The third and also the last challenge are workers attitude and mindset toward their job. It found that it is easy for the worker to enhance the skills, but not the attitude. Workers are mainly not committed to the job, not full attendance and traditional thinking. Furthermore, the worst is the employees are found that they are lack commitment in learning and training. To overcome this challenge, first of all, workers have to change their mindset and attitude. The company also can deal the challenge through empowerment. Corporations can humanize the work environment so that management and employees can work together to enhance the productivity and achieve greater personal and professional success. Through the empowerment, it can involve employees in taking responsibility for improve them and encouraging employees to play more active role in their work. 10.0 POLICIES STRATEGIES To achieve vision 2020 associated with high income nation, there need some policies and strategies to achieve the outcomes. Malaysia First Human Capital Development Report launched by Ministry of Science, Technology Innovation (MOSTI), Malaysian Biotechnology Corporation (BiotechCorp) and global research house Frost Sullivan to access development of human capital in field of life science and biotech. This Malaysia First Human Capital Development Report targeted to access the needs of the biotech industry in order to meet the qualified and talented Malaysians in biotechnology. The report is an instrumental to move Malaysia forward. The first important step to move it forward is the continued expansion coactions in lab, universities, companies and so on in domestic or international. Besides that, through the report, it can provide the excellent platform for bridge the skills gap in the biotechnology sector. It also can facilitate the professionals through nurturing local talents or sourcing them outside from Malaysia. The report shows the result with evident that there was an increase demand of job in bio technology sectors. Jobstreet shows a list that 41,000 of people had successful being employed under biotechnology industry. The increased requirement of professionals is the successful of the implementation policies and strategies. The other policies and strategies that had implemented is National Key Result Area (NKRA). NKRA is introduced by our Prime Minister, Dato Seri Najib Abdul Razak to improve Malaysians lives. The education NKRAs is targeted at improving student outcomes and is anchored upon four areas: (i) Pre-school enrolments rates, (ii) High performing schools, (iii) Literacy and Numeracy Screening (LINUS) programme, and (iv) New deal for head teachers and principals. To this end, High Performing Schools (HPS) and the School Improvement Programme (SIP) are two strategies that have been adopted in the part of the NKRA. High Performing Schools is improvement of the learning environment. Through HPS, a well-designed school with adequate facilities will built to perform at a highest level, truly enhance the performance and make the learning become more fun and enjoyable. While School Improvement Programme also aimed to increase the performance of school to international level associated with HPS. Beside s that, student outcome can be improving through a quality education such as Government Transformation Programme. There are four imperatives to to improving student outcome, which is ensure every child succeeds, hold schools accountable for changes in student outcomes, invest in great leaders for every school and attract and develop top teachers. Research has found that an improvement in the performance of the school lead to a positive impact on student outcomes. 11.0 IMPACTS Malaysia manage to achieve Vision 2020 on the target year Malaysia is a country which is really very rich in natural resources. However the wealth in natural resources was not sufficient to cause Malaysia to achieve a developed nation status. Vision 2020 will successfully achieve if human resource development is being given top priority by the government of Malaysia. No one could ever deny that investment in human capital is an essential requirement for Malaysia to achieve the status of industrialization. The high educational level of the citizens is one of the characteristics of developed nations. Every child is a national treasure and future leader to our country, despite of which races they are. Therefore, human capital development that is start from childhood is very important in order to raise the children with good values and knowledge. The national education system which is focus on philosophy skills, personality building, creativity, innovation and competitiveness can nurture the citizens who are excellent in morality and qualified in physical and mental. In addition, Malaysia is also not suppose to forget that to put more effort in build more schools, hostels, facilities and equipment modernization, as well as maintain the quality of the teaching profession. If we really could make it, Malaysia can really be a united nation by 2020, with a confident Malaysian society, imbued with strong moral and ethical values, living in a society that is democratic, broadminded, compassionate, and in full ownership of the economy, competitive, self-motivated, trustworthy and sustainable. Malaysia moving towards high quality human capital In this increasingly competitive world, most of the nations are putting their attention on the knowledge, talents and skills of the populace. In 10th Malaysia Plan, the allocation for non-physical infrastructure will be increased to 40%, compared with 21.8% in 9th Malaysia Plan. From that we can know that there is a lot of effort which is putting by the government in order to develop the non-physical projects such as skills development and strong innovation capabilities. As to ensure the workers to own the necessary relevant skills and be able to adapt to a speedily and continuously changing global technological and business environment, Malaysia is starting to focus on retraining and upgrading of skills of both employees and employers. Thus, there are more skilled and knowledge-based workers in Malaysia by year 2020. Private sector was also been encouraged to invest in non-physical infrastructure and provide skill training services to their workers. They will emphasis on build a wor kforce which expertise in technology, management and have entrepreneurial potential. By this, the development of non-physical project will be more efficient since private sector and government work hard together to fulfill the goal to becoming a high quality human capital nation. Skilled labor is an important asset to enhance nations competitiveness in the global market. According to the latest IMD World Competitiveness Scoreboard 2010 Report, Malaysia was at 10th position. It was higher than China which was only ranking 18th. This was really a great achievement for Malaysia to motivate the citizens for moving forward and remain competitive on the global front. Improvement in RD sector RD is important especially in science and technology sector. For example, if the world wants to reduce its dependence on fossil fuel that causing the global warming, scientists need to find some clean and cheap alternative that require little energy to replace the reliance of the fossil fuel. All of these need a lot of research and experiment to make it a success. The European Commission reported in 1997 that even though Malaysia is the worlds third largest exporter of EE products, but then Malaysias RD intensity was relatively low and the amount of scientists and engineers

Macbeth, King Lear and Much Ado About Nothing :: English Literature Essays

Macbeth, King Lear and Much Ado About No Shakespeare writes his plays to teach a moral story, of behavior and love. The three plays, King Lear, Much Ado About nothing, and Macbeth, the parents are very stubborn and their views are very narrow toward their children. The children know that they are treated poorly but love their parents although they have many faults in trust and love. Each play ends with a loving relationship because thoughts about one another is cleared up and they live happily ever after. King Lear, has many valuable points. Shakespeare emphasizes the importance of love between family members by showing how much harm disloyal or unloving family members can cause. King Lear cruelly abuses his most loving daughter, Cordelia, simply because she admits that her love for her father is limited: "Unhappy that I am, I cannot heave my heart into my mouth. I love your Majesty/ According to my bond, no more nor less." This truthful declaration by Cordelia leads to her disinheritance. However, despite this rejection, Cordelia continues to stand by her father's side and defend him in his time of need against Regan and Goneril. Now that they have their land and power, these disloyal sisters won't care for or even support their father. In fact, the two are now so greedy and disloyal that they wish to have Lear murdered. In effect, Lear, Goneril and Regan are very much alike: their failure to love family members causes great pain, first for themselves and then for others. Lear treats Cordelia poorly because he does not realize that he has mistrusted his only true daughter. This mistrust comes from the fact that Lear believed Regan and Goneril when both professed their love for him. However, neither is honest. Toward the end of the play, Lear realizes that he has been very unfair to Cordelia, and that the other two sisters have misled him. Cordelia, however, remains true to Lear, as she respects the relationship between them although he does not. Shakespeare expects family members to be true to one another and have a solid trust in each other. Lear doesn't do what Shakespeare expects: he no longer loves Cordelia after she confesses she loves him only to the extent a daughter should. All of his love is for Regan and Goneril because both of them tell their father what he wants to hear: that they love him more than anyone in the world. Macbeth, King Lear and Much Ado About Nothing :: English Literature Essays Macbeth, King Lear and Much Ado About No Shakespeare writes his plays to teach a moral story, of behavior and love. The three plays, King Lear, Much Ado About nothing, and Macbeth, the parents are very stubborn and their views are very narrow toward their children. The children know that they are treated poorly but love their parents although they have many faults in trust and love. Each play ends with a loving relationship because thoughts about one another is cleared up and they live happily ever after. King Lear, has many valuable points. Shakespeare emphasizes the importance of love between family members by showing how much harm disloyal or unloving family members can cause. King Lear cruelly abuses his most loving daughter, Cordelia, simply because she admits that her love for her father is limited: "Unhappy that I am, I cannot heave my heart into my mouth. I love your Majesty/ According to my bond, no more nor less." This truthful declaration by Cordelia leads to her disinheritance. However, despite this rejection, Cordelia continues to stand by her father's side and defend him in his time of need against Regan and Goneril. Now that they have their land and power, these disloyal sisters won't care for or even support their father. In fact, the two are now so greedy and disloyal that they wish to have Lear murdered. In effect, Lear, Goneril and Regan are very much alike: their failure to love family members causes great pain, first for themselves and then for others. Lear treats Cordelia poorly because he does not realize that he has mistrusted his only true daughter. This mistrust comes from the fact that Lear believed Regan and Goneril when both professed their love for him. However, neither is honest. Toward the end of the play, Lear realizes that he has been very unfair to Cordelia, and that the other two sisters have misled him. Cordelia, however, remains true to Lear, as she respects the relationship between them although he does not. Shakespeare expects family members to be true to one another and have a solid trust in each other. Lear doesn't do what Shakespeare expects: he no longer loves Cordelia after she confesses she loves him only to the extent a daughter should. All of his love is for Regan and Goneril because both of them tell their father what he wants to hear: that they love him more than anyone in the world.